be ruthless, bloom.

i know, not what you might’ve come to expect from me in terms of messaging

but bear with me —

because your ability to see the cup half full may be holding you back or keeping you stuck

not always, but maybe right now

just like it’s been doing for me

you see, i’m generally all about the grey areas, middle spaces, and nuances of understanding

it’s also very natural for me to see upsides in down times, to recognize lessons delivered in hardship, and to genuinely find joy + beauty even in challenging messy spots

plus, i believe in actively looking for them (though never at the expense of your real feelings + experience)

one of the things that makes me such a great cheerleader for others is my ability to really, truly understand how easy it is to mess up, how conflicting emotions can splinter actions, and how life is rarely made up of simple rights + wrongs

(to be clear though… free palestine + fuck genocide)

i love these qualities of mine + value them deeply

AND… they may be making me a little too comfortable with staying stuck where i’m at

you see, there are a couple areas in my life right now that i think can benefit from a little less ruth, a little more ruthlessness

“ruth,” meaning: compassion, pity, remorse (related to the word “rue,” to feel sorrow or regret) —

another day i’ll write about the way those feeling states keep us down
(here’s a start)

but today, i want to talk about how my ability to understand when shitty things happen might be keeping me from reaching something better, how the same might be true for you, and how mustering up some ruthlessness can help

when you embrace an intuition-driven lifestyle (and bring it to your business), you learn to follow your own rhythms + set your own pace

and it frees you to see that you’re NOT a chronic procrastinator

you DON’T thrive under pressure —

you just don’t let it crush you

and just because you kill it when you play by other people’s rules doesn’t mean those rules are right

it doesn’t mean you won’t reach higher or go deeper when you start playing, really playing, by your own

but iterations take time, lessons are learned both fast + slow, and you’re fighting culturally-fortified currents at every other turn

the ability to see gifts in challenges can save you in this space

and there may come a point when it immobilizes you instead

where staying calm in the midst of a setback usually keeps you in the game, suddenly it starts to keep you settling for less than the success you know is meant for you

where weathering the storm has been your saving grace, you find it’s now time to BE the storm (to paraphrase that trendy quote about fate + the warrior)

like marshall goldsmith says: “what got you here won’t get you there”

and part of an intuition-driven life is recognizing when + where that may be true for you (without making yourself wrong from when it wasn’t)

i had my moment in meditation yesterday, when this directive to “be ruthless” came through

but make no mistake, it wasn’t a call to start being a dick

here’s what i built the message out to:

be ruthless in the pursuit + welcoming in of your joyful, deep-reaching abundance

which means…

quit settling for so-so + understanding the struggle

get fierce on your own behalf —

and that of your limitless delight

you are the most abundant, glorious, powerful light

and it’s time to click in, mount up, and ALIGN

to be the whole soul expression of your magic in bodied form

to be kind, yes — as long as it doesn’t keep you from killing off the circumstantial parasites that have gotten far too comfortable feeding off you

i’m going through this process myself, and damn do i love supporting others through it, too

give a shout if you think i can help

and go fucking get em, bloom

xxoo, cc

⌚ TIMELY REMINDERS ⌚

the special sanctum pricing i opened up in yesterday's email disappears tomorrow night
CT local loves — westville arts market is TOMORROW from 11am-3pm on central ave patio between whalley + fountain
folks who can't make it, you can get in on a quickie co-created card reading by emailing me before midnight tomorrow
i'll be unveiling a special new collab product at the market!

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