what’s my website got to do with you?


hey, turkey club.

last week i introduced you to my new website, the update of which had been almost 4 years in the making

ultimately though — the timing couldn’t have been more right

which doesn’t mean the timeframe hasn’t frustrated the hell outta me

frustration is often both catalyst + companion in the pursuit of aligned + meaningful satisfaction, and that’s okay

as an intuition-driven decisionmaking coach, it’ll come as no surprise that trusting my intuition has been crucial to the birth + evolution of my business —

one of the key components of that practice is a willingness to act on the knowing that comes through, even when it might not “make sense” in the traditional sense

here are a few examples:

what became my business in 2015 started as a blog on books in 2014

i knew i had lots to say, but wasn’t sure yet exactly WHAT. i let the WHAT come by acting on the urge to say SOMETHING — trusting that the rightful WHAT would emerge

soon after, i stumbled upon a training program for life coaches + a calling to leave my 14-year career in education

i didn’t know how it would all shake out, but i knew this was my next step —

even though it was objectively careless to leap with no net, to peace out from consistent good pay, baller health insurance, a retirement plan, and a career that was both meaningful + successful

even though the years that followed would be TOUGH AS FUCK

much like they say about true love, when you know you know — and i’ve been in true deep love with myself + this mission + message from jump

→ curious about that leap? you can read more about it here​
→ wondering what led up to it? there’s plenty of that here​

again, to be clear: just because they’re intuition-driven doesn’t mean these decisions come without consequence

nor do they promise speed or ease

but how many things that DO promise those things actually deliver on them?

and if you’re nudged to pave your own path fueled by a confident connection to the life you’re creating…

or none of the pre-packaged biz or life options ever feel quite right or true…

and you’re ready to lead the way in ways you never thought possible…

then investing in the skills + support to build + strengthen your intuition + the way you let it inform your decisionmaking will be the only thing that DOES make sense in this wild, wearymaking world

and listen: whatever time you fear you’re losing by not following someone else’s “proven” timebound formula —

you’ll more than recoup in time gained back by no longer putting off plans that never fit you in the first place

and so, even though i would have LOVED to have gotten these website updates done sooner, now that they’re here they are PERFECTION

which DOESN’T mean that the site is perfect as in completely flaw-free or never in need of tweaks, improvements, or more updates

but that i stand completely behind what it holds, as an utterly accurate + aligned representation of who i am, the work i do in the world, and more importantly — the energy i bring to everything i do

and truth is, i was still evolving some of that over the past couple of years

had i stuck to the original timeline regardless of how wrong it actually felt — i miiiiight have ended up with an updated website sooner

but it wouldn’t have had the same impact, and would likely need to be overhauled AGAIN now lol

and my gosh, if i’d been sitting around feeling like crap for the delay — all the time + energy that would’ve been sucked out of the powerful work + evolution in progress!

when you’re a passion-powered, mission-driven leader looking to do big beautiful things in the world with your transformative work, it makes sense that tried-and-true feels stale-and-stuck

the antidote is to trust your own damn self AT LEAST as much as all the experts insisting you’ve got to do it their way

when you decide to tune in to your inner wisdom + dare to let it lead the way, sky’s no limit to what you can do from there

to celebrate my transformed website’s entrée into the world, i’m offering an extra special savings on my half-day transformation sessions THROUGH THIS FRIDAY feb 28

check it (and the rest of the site) out here: thriveandbloom.com/transformation-sessions

let’s celebrating the stuffing outta how far we've come + all we're here to do in this wild, wicked + wondrous world

xxoo, cc

some notes on my website/branding journey + guides:

i began the branding process with tiffany neuman + her legacy brand foundations program in the spring 2021 as i was trying to find the common thread between my partnerships work + my intuition-driven coaching work. true to the name, that work continues to be the foundation of my visual branding + messaging

in january 2024 i dove more deeply into my brand story with stephanie zhong + her own your message program. it helped me get even CLEARER on the work i do + how to talk about it, and the “about” page on my website came 100% from work i did there

at each point in time i’d been internally called to work with each woman, even though on the surface it may not have seemed like the right time. and they’ve each played pivotal roles in the evolution of the way i express my mission + message in the world

what a treat to synthesize it all into what you see at thriveandbloom.com now, boldly brought to life through a beautifully collaborative process with tiffany’s agency team

→ get to know tiffany + her work here: https://yourlegacybrand.com
​
→ get to know stephanie + her work here: https://stephaniezhong.com
​
​→ got questions around which program might be right for you? i'd love to help — let's chat!

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crecia cipriano - thriveandbloom

i help passion-powered small + scaling business owners learn more about the power of intuition-driven decisionmaking in their lives + biz, through my weekly-ish newsletter

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