why make peace with not doing the thing?


hey, garlic knot.

i know we love our checklists, and crossing items off them

and you know i’m all about making sure that what’s ON them in the first place makes best sense for YOU —

which means that you’ve probably already eliminated most of the unnecessary tasks on your list that reflect other people’s goals, wishes + intentions more than your own

(way to go! or, if this is something you struggle with — give a shout to talk through how i can help)

but now that your lists are filled with the right-for-you tasks, it’s time to dial in your timing, expand your options, and exercise achievement-optimized flexibility

achievement-optimized flexibility is what i literally just now decided to call this thing that’s one of the indisputable keys to my success as an intuition-driven entrepreneur

it’s what allows me to honor my energetic + interest-based ebbs and flows while still actually getting shit done!

it’s about creating spaciousness in your schedule that greatly reduces the need to force yourself to do things when you’re NOT most primed to do them

the antidote to working under pressure + deadline motivation, achievement-optimized flexibility allows you to trust yourself to get tasks done —

without the threat of looming due dates + withdrawn approval from people you’ve outsourced your power to

this occurred to me as i was thinking about something i wanted to share with you around doing things for the wrong reason —

and THAT occurred to me as i found myself wanting to email you, possibly for the wrong reason!

i’ve been a little quiet lately, so i felt like i wanted to reach out to you with a short email

(plus, not gonna lie… in her “astrology of the week ahead” reading this week, chani nicholas highlighted today as a good day to communicate vision, and i didn’t want to squander the moment)

while you may or may not resonate with that second reason, you can probably admit that at the very least it’s not hurting anyone

and the first reason likely sounds pretty sensible

whether nurturing connection is a personal value of yours, or you’re looking at it from a purely strategic standpoint, emailing your community regularly is smart

but… not just for the fuck of it

you need to have something to say!

i want my communication to be on purpose, because i’ve got something interesting, important, or beautiful to say

so if i set out to email in order to check off a box rather than to say something real, it feels gross on my end. and it’s pretty pointless anyway because it won’t likely land for you, either

and man!

how many card-carrying “hard workers” do you know who muscle through to-do lists thinking they’re doing great things for their biz —

when in reality they may be harming more than helping

in reality, they may be much better served by a little flexibility over straight-up box-checking…

to wait on writing the email til they’ve got something to say rather than send a throw away message that does little more than create distance + dissonance for everyone

to work on something else more aligned right now, swapping schedule entries so the thing still gets done, just not right now

it might sound simple, but it requires deeply-rooted trust in oneself to divest from needing rigid deadlines + checklists to keep you accountable

again… i’m not saying to toss deadlines + checklists out the window, or suggesting that we don’t need to honor commitments + make incremental progress!

what i’m saying is that when you outsource accountability to other people + things, you keep yourself in a perpetual state of getting in your own way —

depleting the efficacy of the work you do by not tending to your energetic + intuitive state when you do it

robbing your efforts of their full impact

keeping you less satisfied AND less successful

and THIS is an important message to share with you, so here i am, sending it

i’m growing a list of things we sometimes do for the wrong reasons (in life or biz)...

what should i add?

xxoo, cc



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crecia cipriano - thriveandbloom

i help passion-powered small + scaling business owners stop second-guessing the wisdom in what lights them up so they can leverage it to grow sustainably, in ways the FEEL good + DO good! 🚀explore the power of intuition-driven decisionmaking in your life + biz with my weekly-ish newsletter

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